AM2: 7 Steps to a Successful Enterprise Information Management Program
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  Michael Jennings   Michael F. Jennings
Senior Director, Enterprise Data Architecture
  Anne Marie Smith   Anne Marie Smith
Principal Consultant
Alabama Yankee Systems, LLC


Monday, April 29, 2013
08:30 AM - 11:45 AM

Level:  Introductory

Organizations need a guided approach to managing their information to obtain the maximum business value for success in a challenging environment. An Enterprise Information Management (EIM) initiative provides the framework for an organization to deliver real information knowledge and provide true business impact. However, starting an Enterprise Information Management program can be a daunting task. In seven steps, this workshop will show the importance of determining where to start, finding business impact opportunities, defining what EIM means in your organization, assessing EIM readiness, and understanding the cultural and political realities of your organization. This workshop provides real world approaches, strategies, and artifacts for initiating the foundations of an EIM program in your organization. The objectives of the workshop include:
  • Provide a starting framework for EIM
  • Provide practical approaches for identifying business opportunities for EIM adoption
  • Provide methods for assessing your organization's EIM readiness - with examples
  • Developing an EIM program scope and plan
  • Review of EIM sample artifacts needed to get initiative started
  • Review of lessons learned from other EIM initiatives - overcoming challenges and obstacles to success

Michael Jennings is a recognized industry expert in enterprise architecture and information management. He has more than 25 years of information management experience in various industries. Jennings speaks frequently on enterprise architecture and information management concepts and practices at major industry conferences. He is a co-author of the book "Universal Meta Data Models" and a contributing author to the books "Building and Managing the Meta Data Repository" and “The DAMA Guide to the Data Management Body of Knowledge - DMBOK." Jennings was recognized with the 2013 DAMA International Professional Achievement Award and as one of Information Management Magazine’s 25 Top Information Managers for 2012.

Anne Marie Smith, Ph.D. is an Information Management professional and consultant with broad experience across industries. She has exceptional, demonstrated skills in business requirements gathering and analysis, data governance and stewardship, data architecture, data and process modeling, strategic data management, meta data management, data quality management, master data management, data warehouse planning and design, project management, and information systems methodology development. Anne Marie holds a Ph.D. in Management Information Systems and has earned the designations of Certified Data Management Professional (CDMP) and Certified Business Intelligence Professional (CBIP), along with Project Management certification. Anne Marie serves on the board of directors of DAMA International and is on the faculty of Northcentral University.

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